Global signage system including store directories, directional signage, vertical signage crafted from industrial materials with rough harbor inspired finish, presents throughout the visual identity.
Aligned with the pervading harbor theme of the North Retail Basement, the signage crafted from industrial materials such as bronze and mesh resonates with the overall ambience and rhythm.
Considering the low ceiling, the directional signage is placed on columns, wrapping with L shape which is visible from more sides calling for a strong visual identity. Store directories are displayed on comprehensive large LED screens strategically placed at all entrances. Each store signage is characterized by a back-lit acrylic cube with applied vinyl lettering, avoiding resources waste and allowing for future changes when tenants rotate within the mall.