Drawing inspiration from flags used for directions or status communication at ancient times, the signage system therefore takes shapes from flags, flag poles and vintage banners.
Florentia Village, with established shopping centers all over mainland China as well Hongkong, brings an unprecedented luxury shopping experience to fashion lovers. Inspired by classic Italian architecture , Florentia is painted as a vivid image, recalling the ancient Rome and the Renaissance age and creating a feeling of strolling around in ancient Florence for visitors.
Our signage system seeks to capture ethos of subtle modernity and refined elegancy while paying a tribute to the rich era of Italian history. The general shapes are the heritage of the traditional elements such as flags, flagpoles and banners, whereas the sleek, dark grey palette imposes them with a rhythm of luxury and simplicity.