2019
8G New Concept Design For Li-NING Flagship Image Store in Beijing

This is a new day for Li-Ning.

Experience Retail is now.

The 8G Li-Ning Flagship-Image store design is a great leap in the future.

We are committing ourselves to elevate our game. The purpose of this concept is to present Li-Ning principles for a vision of sports performance at managed retail. Set down guidelines that when adopted will allow us to take our retail presentation to a new level - the experiential retail with focus on electronic, internet, music and fashion. With no intent of making the environment the focus, but for allowing us to tell the stories behind the products themselves - in ways that are appropriate and consistent.

CLIENT
Li-Ning
LOCATION
Beijing, China
SURFACE
800 sqm
TYPOLOGY
Retail Interior